I'm Worth More Than This

One reason many people decide to start a business is when as an employee they see how much the product or services are sold for by the company they work for, then compare that to how much they get paid  each month and see a big difference that seems unjust.  They feel they are worth more and they can do a better job themselves. They decide to go into business themselves. 

What they don’t realise is that the company they work for may have been established for many years and although it may seem that doing business is easy they are unaware of all the hard work, commitment, determination, not to mention sleepless nights, that were put in during the early days. They might think the company they work for doesn’t advertise, they don’t need to, they have more than they can cope with, plenty of action for them to take a share as a new company. What won’t be obvious to them is that the customer base has been built over a number of years by providing good products and services, and being reliable, solid relationships have formed. 

It’s very different when you start a new business and you need to fight for every new customer and give them a good reason why they should choose to do business with you instead of any of your other competitors including the company you were once working for. 

If you are planning to start a business as described above be sure to work out the numbers and get a reality check. Do your research, have a plan and go into business with your eyes wide open. 

Find better ways of doing everything.