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Start-Up Businesses
Starting a new business is an exciting time, but you may find yourself wondering where to begin or where to go next. As your Business Mentors we can help you to find the best path for your business, here are just some of the ways in which we can help you;
Finding New Customers
You will need to carry out market research to help you understand your target market.
Build a profile to help you know who they are, what their needs are, what problem you are solving and how to reach out to them.
What are you offering that is special and different from your competitors – USP (unique selling proposition)?
Establishing Credibility
When you are new to business you need customers to believe in you, to know and trust you.
This comes from having a well-designed website and on-line presence with branding that reflects your personal values.
Raise your digital profile on social media through regular interactions and gain recognition as an expert in your field. Build your contacts through networking.
Getting The Message Across
To enable you to get a clear and consistent message across to your target customers you will need a planned approach – marketing plan.
Many people fall into the trap of trying to be too clever, keep it clear and focussed, emphasising what is unique. Attention spans are short so clear language is essential to grab the attention of your audience.
Building Contacts
How many people do you already know that can help you grow your business? The first step is to re-visit existing relationships before looking for new ones.
Start networking, visit several events each week until you find the ones where you are most likely to make contacts with whom you can build meaningful business relationships.
Cash Flow
When you first start a business money tends to be tight and whether you have funding in place or bootstrapping it is essential that you get to grips with the finances, this includes financial forecasting, bookkeeping and credit control.
Maintaining a healthy cashflow is one of the biggest challenges that a new business faces and the most likely cause of failure.
Defining The Product
What are you selling and what value will your customer place on it? Many people make the mistake of focussing on the product itself, but the product is only a tool to solve a problem.
The focus needs to be on understanding and meeting the wants, needs and demands of the customer.
