Start Up Business Help

Finding New Customers

Carrying out market research will help you understand your target market and how to communicate with them effectively.

It will enable you to build a profile so that you understand their lifestyles, habits, what their needs are, what problem you are solving and how to reach out to them.

What are you offering that is special and different from your competitors – USP (unique selling proposition)

Establishing Credibility

When you are new to business you need customers to believe in you, to know and trust you.

Potential customers will check you out through your website, social media profiles and on-line presence so make sure you give out a clear and consistent message. 

Raise your digital profile on social media through regular interactions and gain recognition as an expert in your field while you build your contacts through networking.

Getting the Message Across

A planned approach to your marketing will enable you to get a clear and consistent message across to your target customers. 

Many people fall into the trap of trying to be too clever, by keeping to clear, consistent and focussed messages, you can emphasis what is unique about what you have to offer. Attention spans are short so clear language is essential to grab the attention of your audience.

Building Contacts

How many people do you already know that can help you grow your business? The first step is to re-visit existing relationships before looking for new ones.

Start networking, visit several events each week until you find the ones where you are most likely to make contacts with whom you can build meaningful business relationships.

Cash Flow

When you first start a business money tends to be tight and whether you have funding in place or bootstrapping it is essential that you get to grips with the finances, this includes financial forecasting, bookkeeping and credit control.

Maintaining a healthy cashflow is one of the biggest challenges that a new business faces and the most likely cause of failure.

Defining the Product

What are you selling and what value will your customer place on it? Many people make the mistake of focussing on the product itself, but the product is only a tool to solve a problem.

The focus needs to be on understanding and meeting the wants, needs and demands of the customer.